Message from our Founder
Edward Kellman
Licensed Civil Engineer,
Registered professional Engineer, P.E.
Trakker is the first of its kind. We are a highly engineered, out-of-the-box, white-label BaaS accounting platform for banks, employing the latest patented accounting and cloud technology. We create a bank presence on the App Stores through a bank-branded financial mobile app. Designed to attract thousands of new bank accounts per year, we leverage ASO (App Store Optimization) to maximize visibility. We outperform and replace QuickBooks and similar platforms and are 100% bank-compatible enhancing the bank’s existing platform with new services. We call it Reverse BaaS Engineering.
Edward Kellman, P.E.
About Edward Kellman, P.E.
Edward Kellman is the visionary CEO and Chief Design Engineer at Trakker Apps, a pioneering software development company renowned for obtaining two unique patents for the world’s ONLY enhanced double-entry accounting database system. Trakker Apps boasts a cutting-edge suite of cloud-based applications, including Business Trakker, Invoice 4 Business, and Expense Trakker.
Inspired by the limitations he encountered in QuickBooks for his own service business of 20 years, Edward undertook the ambitious task of re-engineering the traditional double-entry database model, which had remained unchanged for over 540 years. His innovative approach led to the creation of a modernized system that earned him two unique patents from the USPTO, marking the only patents ever issued for double-entry accounting database engineering.
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This revolutionary development provides unparalleled financial data mining, analytics, and actionable business metrics, enabling businesses to achieve insights on a scale previously unimaginable.
Edward holds a Bachelor of Science in Engineering from the University of Michigan and brings over 30 years of experience as a Civil & Structural Professional Engineer, Licensed General Contractor in Michigan and Florida, and business owner. As a self-taught programmer, he has leveraged his unique combination of engineering, mathematical, accounting, and programming expertise to redefine double-entry accounting, establishing himself as a leader in the field.
